How to stop the feast and famine cycles in your business revenue

Business gets to be fun, exciting, easy and expansive - but only when you have the basics in place first.

Unreliable, unpredictable income, that centres around launch periods and cash injections, is not fun. It's stressful, and can lead you spiralling into a place of fear, very quickly. From this state, all boundaries go out of the window, you say yes to less than ideal clients because you need the money, and can find it super hard to create anything that doesn't feel a bit meh.

A 'Throwing spaghetti at the walls, and hoping it will stick' approach to your business, and switching to hustle mode, every time you off-board a client is a slippery slope to overwhelm and burnout.

We are not about that life.

Take these steps to build a sustainable business, that grows every year with ease, and a reputation that will serve you for years to come.

Focus on these key tasks and everything else will fall into place.

1. Stop winging it! Have a plan for each quarter (or at least an overview) and stick to it. Know what you are selling and how, so your audience is primed and ready to buy accordingly.

2. Work on your money mindset DAILY. The sales you make, and the clients you attract, are all affected by the beliefs you hold about money. Transforming your relationship with money, and adding zeros to your bank balance, takes more than affirmations. If you want to dive deeper into this work, head to my signature Millionaire Mindset Bootcamp here.

3. Attract new clients. Every week you must be taking steps to attract new potential clients, and grow your audience - not just when you want to launch or sell. It takes time to build trust, so make sure you are always looking for opportunities to expand your reach and authority. e.g. Schedule collaborations, guest expert sessions, apply for press features.

4. Nurture your audience. Add value, and nurture your current audience through social media content, free groups, email marketing, blogs, vlogs, funnels and across all touchpoints with your potential clients. The aim is to build trust, and authority, and move them closer to a sale, once they know what a badass you are!

5. Activate your current clients. The revenue is in the reviews. The more incredible results you get for your clients, the more they will shout about you from the rooftops - this leads to more highly converting leads as they already know you get results. Want more clients? Pay more attention to your current ones!

6. Invest in a mentor. You don't know what you don't know - ready that again! A good business mentor will pay for themselves, by shortcutting your timelines and ensuring that you never leave money on the table. Adding passive income streams and reoccurring revenue will add predictability to your business, and ensure you never need to launch again (unless you want to!)

Which of these actions are you going to take Today to eliminate the income rollercoaster in your business?